Director of Design for Incase

  • DIRECTOR OF DESIGN FOR INCASE AN ONWARD BRANDS COMPANY

  • CREATIVE LEAD ON HARD GOODS, SOFT GOODS, AND SPECIAL PROJECTS

  • BUILT STRATEGIC ROADMAP TO ADDRESS IMMEDIATE BUSINESS NEEDS AND PLAN FOR LONG-TERM BUSINESS GROWTH GOALS

  • ALIGNMENT OF THE PRODUCT LINE STRATEGY TO THE BRAND AND CONSUMER AND PRODUCT EXPECTATIONS IN DOMESTIC AND INTERNATIONAL MARKETS

  • ON-THE-GROUND IN KOREA AND JAPAN TO UNDERSTAND KEY CONSUMERS

  • DESIGNED FULL LINE OF PRODUCTS FOR PRODUCTION IN A TIGHT TIMELINE.

INCASE TRACKS 25L AND 18L PACKS
LAUNCHED IN JAPAN IN APRIL 2024, THESE PACKS WERE DEVELOPED THROUGH CLOSE COLLABORATION WITH OUR ASIA PARTNERS AND ON-THE-GROUND EFFORTS IN JAPAN. WE SUCCESSFULLY BROUGHT THE PRODUCT TO MARKET IN RECORD TIME AND CURRNETLY HAVE EXPANDED INTO SOUTH KOREA AND THAILAND. BY UNDERSTANDING THE SPECIFIC NEEDS OF THE CONSUMER AND MARKETPLACE, THE PACKS HAVE RESULTED IN A SOLD-OUT INITIAL ORDER.

  • 1680D CORDURA NYLON

  • TECH AND WORK ACCESSORY POCKETS

  • DUAL WATER POCKETS

  • TRAVEL PASS-THRU

MORE TO COME SOON!