Soft Goods Design Manager – Hydro Flask / OXO

Led the design and development of Hydro Flask’s soft goods portfolio, spanning insulated totes, hydration packs, coolers, and lifestyle accessories. I aligned product strategy with stakeholders, conducted field research and focus groups, and delivered technical specs, cost-optimized construction, and cohesive colorway storytelling—all contributing to a fivefold category growth. I also served on Hydro Flask’s DEI committee, spearheading inclusive initiatives and community outreach.

 

Insulated Tote

  • Acts as a “beyond-the-bottle” lifestyle extension, providing both utility and brand elevation.

  • Constructed from waterproof, fully-lined, 100% recycled polyester with welded seams for easy cleaning and long-term performance.

  • Collapsible, self-standing design with a robust base makes it practical for storage and everyday use.

  • Updated in 2023 to enhance durability, reduce cost, and improve margins.

 

14L Downshift Hydration Hip Pack

  • Features injection-molded suspension and Hydro Flask’s Cold Flow™ system to keep water chilled and back ventilated.

  • Streamlined hip design preserves balance and airflow for active movement.

  • Multiple adjustable straps, reflective branding, and practical storage (light loop, zip pockets) for on-the-go readiness.

 

5L Downshift Hydration Hip Pack

  • Includes a 1.5 L insulated HydraPak® IsoBound reservoir and Cold Flow™ system, securing cold hydration for 3+ hours.

  • Comfortable EVA-padded lumbar support with airflow channels.

  • Equipped with dual bottle pockets, compression straps, media storage, reflective branding, and light attachment.

 

Slingback Bottle Pack

  • Designed for ergonomic and secure carry of the 32 oz bottle—Hydro Flask’s best-seller and the million of consumers.

  • Integrated secure pockets and user-centric layout cater to travel and hiking scenarios.

 

Insulated Lunch Bags (5L & 8L)

  • Expanded the product line with ergonomic features: grab handles for easy fridge access and multi-carry convenience.

  • Made from water-resistant, insulated materials with wipeable surfaces for hygiene and durability.

 

Day Escape Packs (18L, 20L, 26L)

  • Fully waterproof, welded design offering over 36 hours of cold retention—suiting serious outdoor needs.

  • Built for rugged use with premium insulation and durability.

 

Lunch Box Family (Adult 5L & Kids 3L)

  • Compression-molded insulated structure upgraded in 2023 for better margins and enhanced user experience.

  • Soft-side variants reduce volume; added handles and wipeable pockets improve carry and maintenance.

 

Carry-Out Soft Coolers (12L & 20L)

  • Delivers up to 24-hour cold retention, with a compression lid and base for compact storage.

  • Elevated modularity with design elements that support accessory attachments.

 

Dry Storage (Small, Medium, Large)

  • Fully waterproof accessory storage that integrates seamlessly with Hydro Flask coolers and totes by compatible loops.

 

Packable Bottle Sling & Tag-Along Kids Sling

  • Designed to help users comfortably carry their Hydro Flask bottle on the go.

  • Packs down for easy storage and deploys instantly when needed.

  • 2023 Expansion: Introduced durable welded construction and added loop compatibility for seamless integration with Hydro Flask coolers and totes.

 

34L Outdoor Tote

  • Ultra-durable tote designed to carry and protect the Hydro Flask outdoor kitchen product line.

  • Constructed with laminated main body fabric for water resistance and long-lasting performance.

  • EVA-padded secondary handles provide comfortable carrying, even with heavy loads.

 

OXO Insulated Carrier

  • Designed specifically for at-home baking enthusiasts, offering reliable transport for baked goods.

  • Minimal, functional form that fills a market gap opposite the ornate, decorative carriers offered by competitors.

  • Streamlined design prioritizes ease of use, durability, and a clean aesthetic.