Director of Design – Incase
At Incase, I helped shape product direction across multiple carry collections by combining global market insights with hands-on product development. Through collaboration with international distributors—including research trips to Japan and Seoul—I translated regional consumer behaviors into product strategies and launch-ready designs.
My role spanned concept design through final development, including materials, construction, and production-ready tech packs across soft goods and hard-shell categories.
Tracks — Travel Mobility System
Developed the Tracks collection through direct collaboration with East Asian distributors, including research trips to Japan and Seoul. Insights gathered from regional partners informed design decisions around travel behavior, compact carry formats, and efficient organization for dense urban transit systems.
The collection focused on durable construction and streamlined storage to support frequent travelers moving between airports, transit, and city environments.
Structured compartments for travel essentials
Durable weather-resistant materials
Compact silhouettes optimized for mobility
Integrated storage for laptops, devices, and small personal items
Crosstown Collection — Streamlined Tech Carry for the City
Designed and developed the Crosstown collection to support urban professionals and creatives carrying laptops, devices, and daily essentials. The line emphasized durable performance materials, protective device storage, and intuitive organization within a clean, minimal silhouette suited for city environments.
The collection balanced protection, weather resistance, and thoughtful internal layout to support movement between workspaces, transit, and travel.
Woolenex fabric engineered for lightweight weather resistance and abrasion durability
Faux-fur–lined laptop and device pockets for elevated tech protection
Internal organization and quick-access pockets for accessories and everyday essentials
Travel-ready features including water bottle storage and luggage pass-through
Crosstown Sling
Crosstown Backpack 20L
Crosstown tote
A.R.C. Collection — Adaptive Carry for Modern Mobility
Expanded the A.R.C. product line by evaluating carry needs for international consumers and modern commuters. I designed and developed an expanded collection—including duffels, crossbody bags, pouches, and laptop sleeves—focused on adaptable storage for work, travel, workouts, and everyday essentials like phones and AirPods.
The collection emphasized modular organization, durable recycled materials, and improved usability across multiple daily carry scenarios.
100% recycled polyester for durability and water resistance
Faux-fur–lined tech pockets for device protection
Dedicated storage for small essentials like phones and AirPods
Modular storage and detachable straps for adaptable carry configurations
A.R.C. Compact Pouch
A.R.C. Crossbody Small
A.R.C. Crossbody Bag
A.R.C. Duffel 40L
Edge Hardshell Case
Developed from ideation to production-ready CAD, collaborating closely with manufacturing partners to refine tooling. Delivered durable, low-profile protection with full port access and improved handling.
Scratch-resistant matte finish for longevity
Top-panel edge form for enhanced grip
Maintained device accessibility without compromise
Incase Mobile Slim Case
Engineered a minimalistic thin mobile case offering robust (~8 ft) drop protection and MagSafe compatibility without hiding the device’s form.
Frosted texture for enhanced grip
Dedicated lanyard loop for added utility