Soft Goods Design Manager for Hydro Flask / OXO

Senior Soft Goods Designer for Hydro Flask

  • LED SOFT GOOD DESIGN AND DEVELOPMENT FOR HYDROFLASK AND OXO

  • ALIGNED PRODUCT STRATEGY WITH KEY STAKEHOLDERS AND DEPARTMENTS

  • CONDUCTED FOCUS GROUPS, FIELD STUDIES, SURVEYS, COMPETITVE RESEARCH

  • EXPANDED PRODUCT LINE AND 5X FINANCIAL GROWTH IN CATEGORY

  • TECHNICAL DRAWINGS, SPECIFICED MATERIALS AND CONSTRUCTION

INSULATED TOTE

  • BEYOND THE BOTTLE EXTENSION FOR THE HYDRO FLASK CONSUMERS LIFESTYLE

  • 2023 UPDATE BELOW:

  • BOTTLE POCKET FIT FRONT POCKET

  • LOOPS TO ALLOW HYDROFLASK SLING/ MOLLE ATTACHMENT

  • IMPROVED COSTING/MARGINS AND DURABILITY IN CONSTRUCTION

14L DOWNSHIFT HYDRATION HIP PACK

  • PURPOSE BUILT INJECTION MOLDED SUSPENSION

  • INSULATED BLADDER, INSULATED POCKET

  • MULTIPLE FIT ADJUSTMENTS, STORAGE POCKETS, REFLECTIVE LOGO, LIGHT LOOP

5L DOWNSHIFT HYDRATION HIP PACK

  • INSULATED BLADDER, INSULATED POCKET

  • COMFORT SHAPED EVA PADDING AND AIRFLOW CHANNEL

  • BOTTLE POCKETS, COMPRESSION STRAPS, REFLECTIVE LOGO, LIGHT LOOP

SLINGBACK BOTTLE PACK

  • LIFESTYLE BRAND EXTENSION, COMFORTABLY CARRY TOP-SELLING 32oz BOTTLE

INSULATED LUNCH BAG 5L, 8L

  • EXPANDED FOOD TRANSPORT FAMILY OF PRODUCTS

  • TWO HANDLES FOR EASY CARRY AND EASY GRAB IN FRIDGE

DAY ESCAPE 18L, 26L, 20L PACK

  • FULLY WATERPOOF MATERIAL AND WELDED CONSTRUCTION

  • 36+ HRS OF COLD INSULATION

ADULT 5L AND KIDS 3L LUNCH BOX FAMILY

  • INSULATED CONSTRUCTION

  • COMPRESSION MOLDED LUNCH PROTECTION

  • 2023 UPDATE BELOW:

  • IMPROVED MARGINS/COSTING WHILE IMPROVING USER EXPERIENCE

  • TWO HANDLES, SOFTER SIDES TO REDUCE PACKING SIZE, WIPEABLE POCKET

CARRY OUT SOFT COOLERS 12L, 20L

  • 24 HR COLD INSULATION

  • COMPRESSION LID AND BASE

DRY STORAGE SMALL, MEDIUM, LARGE

  • FULLY WATERPROOF ACCESSORY STORAGE

  • ATTACH TO HYDROFLASK PRODUCT FAMILY OF COOLERS AND TOTES

PACKABLE BOTTLE SLING, TAG-ALONG KIDS SLING

  • ASSIST USERS CARRY BOTTLE ON THE GO

  • PACKABLE / DEPLOYABLE WHEN NEEDED

  • 2023 EXPANSION:

  • DURABLE WELDED CONSTRUCTION

  • MOLLE ATTACHMENT TO WORK WITH FAMILY OF COOLERS AND TOTES.

34L OUTDOOR TOTE

  • ULTRA DURABLE TOTE TO CARRY THE HYDRO FLASK KITCHEN PRODUCT LINE

OXO INSULATED CARRIER

  • BUILT TO ADDRESS THE AT-HOME BAKING USER

  • MINIMAL, FUNCTIONAL BUILD AND FORM TO FILL THE WHITE SPACE OPPOSITE MORE ORNATE OFFERINGS FROM COMPETITORS